Media and Public Relations Manager (f/m/d)

Permanent employee, Full-time · Karlsruhe, Germany

Position Description
As Media and Public Relations Manager, you are part of Cinemo’s Marketing team playing a vital role in creating compelling marketing collaterals, as well as drafting and realizing product launch and communication materials that drive success. Your role will require you to increase Cinemo visibility and enhance the organization’s media presence across various platforms.
The ideal candidate will have a good feeling for tailored messaging for the press, consumers and Business Users in the Software and Consumer Electronics Industry enabled by a solution-oriented, hands-on approach, adaptability to new products and processes, and a customer-centric mindset.
In this role, you will:
  • Develop, plan and implement our communication, content and social media strategy, as well as our Public Relations concept
  • Optimize continually our content strategy to align with our corporate and marketing objectives
  • Create product-specific marketing materials, including, but not limited, to pitch decks, PTT Presentations, newsletters, invitations
  • Inspire both internal stakeholders and external audiences by creating content, such as white papers and case studies, that showcases our thought leadership and engages our audience through storytelling
  • Create engaging and relevant content for various media platforms, including social media, websites, blogs, and traditional media
  • Monitor, measure and analyze media coverage, campaign performance, impact of PR activities and website success to continually improve our metrics
  • Write content for press communications (press releases, interviews, articles) and coordinate the publication
  • Build and maintain relationships with journalists, bloggers, and influencers
What you will need to succeed:
  • Experience in a highly competitive, technology-driven industry sector (e.g. Software, Consumer Electronics, IoT)
  • Several years of successful previous experience in content marketing and public relations activities, including publication of press releases, editorial work and building relationships with journalists
  • Creativity in producing content that optimally positions products for diversified audiences
  • Ability to communicate complex technical concepts to both technical and non-technical audiences
  • Ability to work collaboratively with cross-functional teams including between internal and external stakeholders
  • Excellent verbal and written English skills
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